As a small business owner, you may have heard the term “pay-per-click” or “PPC” advertising before. But what exactly is it? And how is it different from other types of online advertising, like sponsored ads?
Pay-per-click advertising is a type of online advertising that allows businesses to place ads on search engine results pages (SERPs). When a user clicks on one of these ads, the business pays a small fee to the search engine. The most popular pay-per-click platform is Google Ads, although there are others, like Bing Ads and Yahoo Gemini.
Sponsored ads, on the other hand, are ads that appear on websites and other online platforms that are not search engines. These can come in the form of banner ads, video ads, or even native ads (ads that are integrated into the content of a website). Unlike pay-per-click ads, businesses do not pay every time someone clicks on a sponsored ad. Instead, they usually pay a flat fee to have their ad placed on a specific website or app.
So, which type of advertising is right for your business? Well, that really depends on your goals and budget. Pay-per-click advertising can be very effective in driving targeted traffic to your website—but it can also be expensive, especially if you’re in a competitive industry. Sponsored ads may not be quite as targeted as pay-per-click ads— but they can be more affordable, making them a good option for businesses with limited budgets.
Conclusion:
In the end, there is no right or wrong answer when it comes to choosing between pay-per-click and sponsored ads. It really all comes down to what makes the most sense for your business given your budget and goals. If you’re not sure where to start, our team of digital marketing experts can help you create a customized marketing plan that includes both pay per click and sponsored ads—so you can get the best of both worlds!
